Snorting a Brain Chemical Could Replace Sleep?

http://www.wired.com/science/discoveries/news/2007/12/sleep_deprivation

i would like to know what everyone thinks about this topic. i for one think in a way its kinda cool haha, but on another note completely rediculous. i mean seriously whats the problem with good old fashioned sleep? people now days need to learn how to balance their lives better.